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SCHULER 1694 – Where Wine Writes History
Since 1694, the name SCHULER has stood for vinological care, cultivated values, and a lived passion for wine. When Johann Jakob Castell first brought wine over the Gotthard, the French Sun King still reigned in Versailles. Today, SCHULER 1694 AG is one of the leading wine houses in Switzerland – rich in tradition, family-owned, and with an uncompromising commitment to excellence. Over 500 characterful wines from around the world, 12 stylishly managed wine shops in Switzerland, a company-owned wine analysis laboratory, as well as exclusive wineries at home and abroad form the foundation of our commitment: Only the best for discerning connoisseurs. Our promise of enjoyment is unique – this is not marketing – this is a deeply held conviction. In 2025, we will write a new chapter in our long history: With the fellini Füfvor Rosé Tonic, we present the stylish answer to the spirit of the times – an innovative aperitif that rethinks rosé and redefines tonic. Innovative, elegant, sparkling – and already a secret tip among connoisseurs.
SCHULER 1694: Good wines. Good friends. Good times.

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SCHULER St. Jakobs Kellerei